Warmly Congratulate on the Grand Convening of the Marketing Experience Exchange Meeting of Deshi Group in 2016
Release time:
2016-11-04
From October 24 to 25, 2016, the two-day 2016 Deshi Group Marketing Experience Exchange Conference was solemnly held in the multi-function hall on the third floor of the Group. The conference was presided over by Meng Jie, director of the Group Marketing Center. A total of more than 100 people attended the annual marketing conference, including the president of the Group, major leaders of various functional departments, general managers of various subsidiaries, deputy sales managers, marketing managers and representatives of sales elites at all levels.
At the beginning of the meeting, Director Meng Jie reviewed the ten marketing events that had a profound impact on the promotion of the German brand in 2016, analyzed and introduced the current situation of the northeast cold drink market, further clarified the position of the German brand in the industry, and made a comprehensive analysis and summary on the sales achievement of each subsidiary this year, the brand operation and the market performance of the subsidiary's first-tier cities.
At the same time, it will give priority to the marketing work of the group in 2017, further clarifying that all subsidiaries of the group will continue to unswervingly implement the "three-dimensional marketing strategy with brand as the core" proposed by the president of the group company in 2017, and calling on the marketing team to create explosive products and move towards the four dimensions of "focus, perfection, speed and reputation.
The 2016 Deshi Group Sales Competition Award Ceremony commended the 2016 sales elite team in a warm and grand atmosphere. Subsequently, the commended sales elites analyzed and discussed their marketing experience with all marketing personnel without reservation. The applause of the audience continued and the learning atmosphere was enthusiastic.
At this conference, the president of the group made a special report and lecture for up to 4 hours. The president pointed out that the world economy continued to decline in 2016, the overall market was cold, and the sales situation of cold drinks was not optimistic. Under such a big background, all the staff of Deshi marketing system were able to withstand the pressure and go up against the market, completing the annual operating target one month ahead of schedule, which was a significant increase over the same period last year. He highly recognized the achievement! Affirmation that the marketing system can assemble resources to detonate an egg! Congratulations on the overall improvement of the market share and brand influence of the first-tier cities of each subsidiary! To all long-term struggle in the sales line of marketing staff to pay tribute!
The president pointed out in the report that "only bad enterprises have no bad industries". The key to the success of our enterprise lies in ingenuity, innovation and leadership, focus on the cold drink business and careful management for 30 years.
As a leader in China's private cold drink companies, Deshi Enterprises took the lead in launching equity incentive projects and once again took the lead in the industry. In the report, the president stressed that the Deshi equity incentive project will continue to accept outstanding employees who have made important contributions to the enterprise, especially the sales elites who have overfulfilled their performance. It is believed that in the near future, there will be more hardworking and outstanding German people who have the opportunity to become partners of Deshi and become a veritable member of the "Deshi family enterprise.
All the participants listened carefully to the president's deployment arrangements, were full of confidence in the development prospects of the enterprise, and were more looking forward to the bright vision of the enterprise. At the same time, they also expressed that they would work harder to live up to the trust and cultivation of the enterprise, and once again took advantage of the explosive products to enter the country to help the enterprise take off again. Everyone was full of confidence in the full completion of all business indicators in 2017!
After the marketing meeting, the five-day marketing special training camp was officially launched. All the participants went to the beautiful Zhangjiajie and the ancient city of Phoenix to release their mood and encourage them to devote themselves to their work in a better and positive working state, so as to write a new chapter of De's with more full passion and strong fighting spirit!
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