The 19th China Ice Cream Exhibition has attracted much attention. Cold drinks, "an egg" shocked the audience
Release time:
2016-10-29
On October 13-15, 2016, the 19th China Ice Cream and Frozen Food Industry Expo opened in Tianjin Meijiang Convention and Exhibition Center. As the vice-chairman unit of the China Ice Cream Association, Deshi Group, as a well-known cold drink brand that influences the northeast and enjoys a national reputation, once again appeared in the image of China's red high-end, and honored the audience with "an egg.
Founded in 1986, Shenyang Deshi Enterprise Group has focused on the industry for more than 30 years and has developed a unique cross-border combination. With a unique innovative perspective, it has developed a variety of well-known star products such as "Zhenpin Milk Flower, Shenma Pineapple, Deshi 30 Years, and Little Man Ice Cream. After nearly 30 years of careful management, it has now developed into a cross-regional and cross-industry group enterprise, one of the six leading brands in the domestic cold drink industry, and a strong brand in the northeast cold drink market.
In 2016, Deshi continued the healthy concept of nutrition and delicacy, innovated and developed a new cross-border eating method of "egg cereal", and launched a new product "one egg cereal". Eggs and cereal are perfectly combined, integrating the concept of natural health products with differentiated product culture. The unique packaging design and product name fully demonstrate the public feelings and petty bourgeoisie sentiment.
At the exhibition site, the German sub-brand "Zhen Pin Milk Flower" was once again highly praised, "preferably Australian imported milk source, no gelatin preservative, zero artificial pigment", "Zhen Pin Milk Flower" preferred superior ingredients in the selection of ingredients, meeting the needs of modern consumers for healthy cold drinks. The unique retro oil painting packaging makes "Zhen Pin Milk Flower" exude noble flavor from the inside out, with its mellow taste and healthy concept, bring consumers a visual enjoyment.
At this ice cream exhibition, Deshi Group once again made a high-profile appearance with the explosive product "One Egg" that caused a sensation across the country, and caused a strong response. Deshi's booth was unprecedentedly grand, and dealers from all over the country came here one after another, just to witness Deshi's "One Egg" style.
Thousands of eggs were robbed and sold out. Dealers stopped to taste the group photo and praise, competed as agents, sought cooperation, and queued up to sign contracts. The atmosphere on the scene was extremely hot. Deshi brand once again won the trust of dealers.
The successful holding of this ice cream exhibition fully demonstrated the brand image and product strength of Deshi Group, and continued the industry legend of "the whole country looks at the northeast, the northeast looks at Shenyang, and the Shenyang looks at Deshi. It is a pioneering work of the industry that Deshi Group takes the lead in carrying out equity incentive projects in private enterprises. It once again shows the enterprise vision of Deshi to be "China's leading cold drink service provider". It plays a vital role in promoting Deshi to achieve the great goal of listing and building a century-old enterprise, which is of epoch-making significance!
The rapid development of Deshi is inseparable from the trust and care of all walks of life; it is inseparable from the support and cooperation of dealers and friends; it is also inseparable from the encouragement and trust of consumers. I believe that with everyone's care and attention, Deshi's product innovation Ability will continue to improve, and Deshi will enter a higher stage of development. Let us work together to forge ahead, cooperate and win-win, and jointly create a better future for the company!
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