Shenyang Association of Small and Medium Enterprises Organize Enterprises to Study Deshi Cold Drink Group
Release time:
2016-08-10

On August 5, 2016, the Shenyang Association of Small and Medium Enterprises organized more than 40 heads of member companies to go to Shenyang Deshi Cold Drink Group to participate in the "Shenyang Private Enterprises to Establish a Modern Enterprise System On-site Promotion Conference" sponsored by the Municipal Economic and Information Commission. Wang Degang, president of Deshi Group, introduced the group's experience and practices in establishing a modern enterprise system, and inspected the pilot plant of Deshi Group. Leaders such as Care, Deputy Director of the Municipal Economic and Information Commission, Zhang Shizhong, Secretary-General of the Association, and Liu Hongwen, Honorary President of the Association, participated in the inspection and study activities.

The meeting was presided over by Director Shen Feng of the Municipal Economic and Information Commission
The meeting was presided over by the director of the Municipal Economic and Information Commission, and the executive director of the Deshi Group delivered a welcome speech.
President Wang Degang of Deshi Group introduced in detail the knowledge, experience and experience of Deshi Group in establishing a modern enterprise system, and shared the modern enterprise rules and regulations with unique Deshi characteristics.
Wang Degang, President of Deshi Group, Introduces Experience
After 30 years, Deshi Group has developed into one of the three major private enterprises in the national cold drink industry and a strong brand in the northeast cold drink market. De's import ISO9002 international quality system certification; access to product quality national inspection-free cold drink brand; won the "Liaoning Province Quality Management Award" food enterprises. De's Milk Flower successively won the title of the only designated cold drink for the administrative reception of the 12th National Games in China and the only designated cold drink for the Liaoning Division of China's Good Voice.
In his experience presentation, President Wang Degang said, "The development of Desi has benefited from the company's consistent adherence to clear property rights, perfect systems and corporate culture. We have now established more than 100 management systems in 17 categories, including assets, personnel, quality, site and safety, and the establishment of this modern enterprise system has enabled the company to form a high degree of cohesion and centripetal force and further improve its governance structure."
Nowadays, the equity incentive system of the Deshi Group is fully implemented, the Deshi Group takes off for the second time, and the smooth implementation of the share reform has a special epoch-making significance in the history of the development of the Deshi enterprise. It is the "Wang Family Enterprise" to move towards the "Deshi Family Enterprise". The key step is a necessary condition for the enterprise to maintain its vitality and internal driving force. The provincial and municipal enterprise technology centers have successively settled in Deshi Enterprises, which is the best interpretation of Deshi Group's strong innovation and excellent learning ability. He has devoted himself to the cause of cold drinks and forged ahead for 30 years, creating an industry legend of "national cold drinks look at northeast, northeast cold drinks look at Shenyang, Shenyang cold drinks look at Deshi.

Association Secretary-General Zhang Shizhong and other leaders to participate in the inspection activities

Caring Speech by Deputy Director of Municipal Economic and Information Commission
In his speech, the deputy director of the Municipal Commission of Economy and Information Technology emphasized that private enterprises have established the German model of a modern enterprise system to give everyone ideas, ideas and guidance. Under the current economic downturn pressure, what enterprises lack is not capital, but Lack of system, that is, modern enterprise system. The Municipal Commission of Economy and Information Technology issued the ''Notice on recommend Private Enterprises to Establish a Modern Enterprise System Deshi Model'' in July, affirming the experience of Deshi Group, and hoping that private enterprises can learn from Deshi experience and establish a clear and perfect property rights system and governance structure, Management science, separation of government and enterprise and other modern enterprise systems.

Participants visit the pilot plant of Deshi Group
After the meeting, the participants visited the production site of the pilot plant of Deshi Group and learned about the trial production process of a well-known star cold drink product such as eggs and milk flowers.
After inspecting and studying, many business leaders said that the growth of the Deshi Group has set an example for us to learn from. While learning the spirit of diligence, thrift, pragmatism and entrepreneurship, continuous enterprising and innovative spirit, overall concept and cooperation spirit, and industry dedication spirit of serving the country, we should abandon our past extensive management methods and transform to standardized and refined modern enterprise management.
Note: This article is transferred from the official WeChat of Shenyang Small and Medium Enterprises Association]

Group photo of participants
Over the past 30 years, Deshi Group has focused on the cold drink business as the main line of business. In 30 years, it has only done one thing, which has consolidated the cornerstone of quality and achieved the height of its career. With unchanging ingenuity and endless innovation, the German people have forged the brand height. More achievements of the cause of the legend. With diligence and wisdom to accumulate great virtue, with talent and courage to flourish, the company's Pengcheng exhibition, with the German people this a hard work and struggle, the company's group will write a more moving chapter!
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