The press conference of "Deshi Group's overall acquisition of Huayi brand Huayi Padboard has been upgraded in an all-round way" has been successfully concluded.
Release time:
2014-01-16
At 9:30 a.m. on January 7, 2014, the press conference of "Deshi Group's overall acquisition of Huayi brand, comprehensive upgrade of Huayi baseboard quality" was held in Harbin Huaqi Hotel International Conference Center.
Wang Degang, President of Deshi Group, Chen Xu, Executive Assistant to President, Meng Jie, Minister of Marketing Management Center, Zhang Yunbao, General Manager of Harbin Subsidiary, Zhou Lianchun, General Manager of Changchun Subsidiary, signing representatives of Deshi and Huayi, leaders of Harbin Technical Quality Supervision Bureau, Harbin Administration for Industry and Commerce, Harbin Public Security Bureau, provincial and municipal television stations, newspaper media, network media and other major news media attended the meeting. More than 100 people.
At the meeting, Mr. Jiang Daming, director of the Municipal Bureau of Technical Supervision, first reported and explained the quality of qualified products in Huayi in the near future.
Secondly, the president of the group explained the comprehensive upgrading of Huayi's product quality. This acquisition includes two parts: 1. Acquisition of all intangible assets such as brands, registered trademarks, patents, copyrights, proprietary technology and formula technology of Harbin Huayi Food Co., Ltd.; 2. Investing nearly 100 million yuan to wholly acquire Changchun Huayi Food Co., Ltd. to take over the resources, personnel, products and market network of the original Changchun Huayi Company.
At the end of September 2013, Deshi and Huayi jointly signed the "Equity Transfer Agreement", "Trademark Transfer Agreement" and other documents, which made it clear from the legal sense that Deshi Enterprise is the only legal production and operation unit of Huayi Brand. The main products of the original "Huayi", such as "Big Foot", "Flower Point Dog", "Fruit Peach Ice", "Fruit Orange Ice" and "N Multi C", are included in the product camp of Deshi Group. At the press conference, representatives of Deshi Group and Huayi Company jointly signed the merger and acquisition contract.
Finally, reporters from the participating news media asked the leading guests on the stage. At 10:30 in the morning, the press conference was successfully concluded.
After the acquisition of Huayi, Deshi Group will operate two lines of Deshi and Huayi brands respectively. Invest in the transformation and upgrading of the production hardware of the former Huayi Company, gradually improve the quality and professional technology of employees, and comprehensively upgrade the Huayi product system represented by "Huayi Pod. After the merger, the Huayi brand and products will be greatly improved in terms of production capacity, market supply and product quality. The quality of Huayi's series of products such as big foot board, flower dog and fruit peach ice will be better and better, becoming the first choice for consumers' healthy, delicious and safe ice cream food!
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