33 years of focus on ice cream business from the northeast to the national Chinese customer recommend ranking list "Deshi" won the second place
Release time:
2019-01-30
Recently, the 2019 (5th) China Customer recommend Index SM(C-NPS®) Brand ranking and analysis report authority released, 26 categories of food "king of word of mouth", northeast people familiar with the cold drink brand "Deshi", with a high score of 20.0 points jumped to the second place in the cold drink brand, second only to Haagen-Dazs.
This analysis report can also be said to be a large sample survey. In 2019, the C- NPS survey area covered 65 cities across the country, and the total number of permanent residents between the ages of 15 and 64 was about 2.5 million. The continuous household interview survey lasted 12 months, and it was ranked in the "China Broadcasting Network", "China News Network", "China Food News", "China Daily" and many other media authoritative releases.
C- NPS said: The Deshi brand relies on innovation to counter-attack, explosive an egg, new milk chocolate, etc., providing consumers with creative products. Its strong innovative power has attracted many online red products on the market to follow suit.
C- NPS: authoritative release
Deshi ranked second after Haagen-Dazs
In 1986, Deshi started from "Xiaoheyan Bingguo Store" and developed into a cold drink brand in Northeast China. It established Shenyang Deshi, Anshan Deshi, Changchun Deshi and Harbin Deshi in Northeast and North China, with more than 3000 employees and an annual production capacity of more than 300,000 tons. The network is densely distributed in Northeast China, Tianjin, Beijing, Hebei, Shandong, Shanxi, Inner Mongolia, Shaanxi, Henan, Shanghai, Wuhan and other national markets, and the production and sales of Deshi products have been among the top three in the country.
Wang Degang, president of Deshi Group, said in his speech "Thirty Years of Ingenuity Building Foundation and Continuous Innovation to the Future": We have taken the focus on the cold drink business as our main line of management, and have only done one thing in 33 years: we have consolidated the cornerstone of quality and achieved the height of our career.
Walking into the Great Hall of the People from the Northeast to the whole country
The Deshmen walked meticulously for 33 years
In September 2013, Deshi Group acquired all intangible assets such as brands, registered trademarks, patents, copyrights, proprietary technology and formula technology of Harbin Huayi Food Co., Ltd., a cold drink brand in Jilin and Heilongjiang markets, and wholly acquired Changchun Huayi Food Co., Ltd. After the completion of the merger and takeover, to provide strong backing support to Deshi resources, to achieve the "Huayi Padboard" as the representative of Huayi products for a comprehensive quality upgrade. On February 16, 2017, the 30th anniversary celebration of Deshi Group and the "One Egg" national new product launch conference were grandly held in the Great Hall of the People in Beijing, becoming an enterprise in the ice cream industry to hold a product press conference in the Great Hall of the People.
After 33 years of innovation and development, in the continuous change and sublimation of time and products, Deshi has completed its own butterfly change, and Deshi Cold Drink has completed a leap of its own brand, which is constantly expanding, covering the territory of Northeast, North China, South China, Central China and Southeast China, and has developed into a well-known private cold drink enterprise in China.
This sweet business has been innovative
Innovation, casting the infinite possibility of the future of the German cold drink
I still remember the "Baiwa Ice Cream" in 1986, which was a German cold drink product; I still remember the "pineapple", "red red bag", "green sandbag" and "little man ice cream" in the 1990 s, which once filled the whole childhood; the "fresh milk cake", "crocodile head", "pull out cool" and "summer hail" in the 21st century are still the hearts of many people today; today's "iced milk tea", "iced coffee", "an egg", "milk", "big ice", "big milk brick"... Every year, there will be innovative products coming out, in the conversion between boutique and new products, Deshi is full of the thickness and influence of the brand.
As the only designated cold drink for the administrative reception of the 12th National Games, the service provider of the 12th National Games Village, and the national inspection-free cold drink brand of product quality, the Deshi brand has always practiced the "craftsman spirit". On the basis of always maintaining the consistency of product quality, we continue to develop new products in pursuit of novel shape, excellent taste and affordable price. Every year, fresh products from Derby's family come out. Many well-known and popular products such as Grandot, Huayi, Milk Flower, Derby's 30 Years, an Egg, Auberberry, and Big Milk Brick come into being. In the conversion between high-quality goods and new products, Deshi is full of the thickness and influence of the brand.
A great beginning leads to a great end by keeping the original idea in mind. Thirty-three years of ingenuity, Deshi has always focused on the development of the cold drink industry, and proudly engraved the "northeast imprint" for the development of China's cold drink industry ".
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