Innovation-driven by virtue and city symbiosis-Deshi Cold Drink: Creating a Good Taste of City Memory
Release time:
2018-12-22
A city, history can enrich her connotation and details, 40 years of reform and opening up, wind and rain in exchange for earth-shaking changes.
An enterprise, time can verify his perseverance and excellence, 32 years of innovation and development, the first heart does not change to build a monument of industry leaders.
Enterprises and cities are witnessing each other's growth in the tempering of history and time. From reform and opening up to rapid economic development, to technological innovation and development and the creation of a business environment to promote economic development, all these policies and execution capabilities are witnessed by enterprises, and urban development also supports the growth of witnessed enterprises. De's cold drink, create city memory, establish city brand, witness the development of the city, keep pace with the pace of urban development, and at the same time feed back this mother city with the influence of the enterprise.
From Quality to Government Support
Focus on cold drinks for 32 years, Deshi and Shenyang City grew up together.
In the 40 years of reform and opening up, Deshi Cold Drink was established for 32 years. Deshi has almost grown together with the economic development of Shenyang. The growth history of Deshi Cold Drink can be said to be a microcosm of the development of private enterprises in the city's reform and opening up. Development and support are inseparable.
In 1986, Shenyang De's came into being, with the name of "Xiaohe along the ice fruit shop" among many cold drink enterprises. Time is the best witness! The enterprise that can stand the scrutiny of time and finally survive must be a quality enterprise. De's quality lies in its own requirements, its control over products and its strictness in details.
The integrity management of the enterprise itself is a prerequisite for its development, but the support of the city for the enterprise is a necessary condition for the development of the enterprise. The city once gave enterprises the soil and nourishment, and now it provides more support for the continuous growth of enterprises. Recently, in the activities of creating an urban business environment in Shenyang City and 10,000 people from the municipal government entering 10,000 enterprises, the leaders of Shenyang City attached great importance to the development of private enterprises, and went to the Deshi Group to conduct research, send policies, check the facts, solve problems, and promote Development, help enterprises solve practical problems, break through development bottlenecks, vigorously support the real economy, actively solve problems for enterprises, and promote the high-quality development of enterprises. Deshi once again received the city's care and support for private enterprises, and strengthened the confidence and direction of future development.
Urban development is inseparable from the support of enterprises, and the future of enterprises depends on the decision-making of the city. This situation of complementary and mutual support has always been harmonious and symbiotic. Just as De's cold drink accompanied the city, his history is also recorded in the history of this city. In the history of the city, enterprises are prosperous because of the city, and the city is wonderful because of the enterprise.
From Shenyang to the Great Hall of the People in Beijing
700 kilometers, Deshi cold drink walked for 30 years
The distance from Shenyang to Beijing is 700 kilometers, no matter what kind of arrival method you choose, it will not take 30 years! Because Deshi's 30 years is not the distance of the journey, let alone the length of time, it is the expectation of the heart, it is the thickness accumulated by Deshi's brand integrity, product quality and unique ingenuity. Under the leadership of its leader, President Wang Degang, Deshi Cold Drink has been sticking to the brand for 30 years.
I still remember the "Baiwa Ice Cream" in 1986, and I still remember the "pineapple", "Red Red Bag", "Green Sandbag", and "Little Man Ice Cream" in the 1990 s, which once filled the entire childhood; 21st century "Fresh milk cake", "crocodile head", "pull out cool", and "summer hail" are still the love of many people today; today's "iced milk tea", "iced coffee", "an egg", "milk", "big ice", "big milk brick" ...... Every year, there are fresh products coming out of Deshi, in the conversion between boutique and new products, Deshi is full of the thickness and influence of the brand.
After 32 years of innovation and development, Deshi has completed its own butterfly transformation in the continuous change and sublimation of time and products. This city brand born in Shenyang, after the tempering of time and years, leads the development of the industry with a proud attitude. In February 2017, Deshi Group held the 30th anniversary celebration and the "One Egg" new product launch conference in the Great Hall of the People in Beijing, the capital of China. At this point, Deshi Cold Drink has completed a leap of its own brand!
After 32 years of accumulation and careful management, Deshi Cold Drink is already one of the three major brands in the domestic cold drink industry, a strong brand in China's private cold drink enterprises and the northeast cold drink market. With the professional advantages of leading the industry, Deshi Cold Drink participated in the drafting of China's ice cream industry standards.
From "White Baby Ice Cream" to "Big Milk Brick"
Innovation, casting the infinite possibility of the future of the German cold drink
If Shenyang is the starting point of Deshi cold drinks, the Great Hall of the people in Beijing marks the new beginning of Deshi's formal entry into the national market, because the consciousness of continuous innovation of Deshi cold drinks dooms his future to be more than just his current achievements. The industry motto of "the whole country looks at the northeast, the northeast looks at Shenyang, and the Shenyang looks at Deshi" profoundly explains the strong strength of Deshi enterprises in the research and development of new cold drinks and their unique market position.
As one of the three major development strategies of German enterprises, innovation puts forward the innovation slogan of "changing German. Grandot, Huayi, Milk Flower, De's Thirty Years, An Egg, Auberberry, Big Milk Brick and many other well-known and popular products came into being. Among them, the "milk flower" brand has become the only designated cold drink for the administrative reception of the 12th National Games in China and the only designated cold drink for the news center of the 12th National Games in China.
From the honesty of "Baiwa Ice Cream" to "Big Milk Brick-Not Sweet Ice Cream" to lead the revolution in the ice cream industry, Deshi's innovation has never stagnated. Innovation is the driving force for enterprise development, and innovation is also the driving force for urban development. De's thinking of innovation and development of enterprises is not only the quality that the cold drink industry should have, but also the future development direction of Northeast enterprises.
Covering the whole country from Shenyang
Building a career with virtue has consolidated the foundation for the development of the German family.
Just like the corporate name of "Deshi", the corporate motto of "Deshi" is deeply rooted. This is Deshi's corporate philosophy and the consistent corporate spirit of the company. It runs through the context of corporate development and is also the virtue that the company adheres.
In September 2013, Deshi Group made a strong move and acquired all intangible assets such as brands, registered trademarks, patents, copyrights, proprietary technology and formula technology of Harbin Huayi Food Co., Ltd., a cold drink brand in Jilin and Heilongjiang markets, and wholly acquired Changchun Huayi Food Co., Ltd. After the completion of the merger and takeover, to provide strong backing support to Deshi resources, to achieve the "Huayi Padboard" as the representative of Huayi products for a comprehensive quality upgrade.
Starting from Shenyang, Deshi's territory has continuously expanded to Northeast, North China, South China, Central China, and Southeast China in its innovative plans, and has developed into a well-known private cold drink company in China. In the future, Deshi will continue to move forward, determined to provide more and better cold drink products for Chinese people, and determined to be a century-old enterprise. Deshi Group has formulated a long-term development strategy, organizational construction, cultural construction and capital operation: through internal management promotion, integration and coordination; With the help of strategic expansion, the profit structure is optimized; The three stages of capital attack, building a public company and docking high-end resources are to realize the established strategy of the enterprise step by step, and strive to complete the transformation from product management, industrial management to capital management and successfully go public by the end of 2025.
Looking back, is to better start! In 32 years, Do not forget your initiative mind and Deshi will be born to the sun with the vitality given to him by the city.
DEL'S ENTERPRISE HONOR
One of the three major brands in China's cold drink industry.
China's private cold drink industry strong brand.
China national standard drafting unit for frozen drinks.
China Frozen Beverage Industry Association vice chairman unit.
China Light Industry Frozen Beverage Top Ten Enterprises, Industry Special Contribution Award.
The only designated cold drink for the administrative reception of the 12th National Games of China.
China's cold drink industry has successfully applied for patents and registered trademarks for many private enterprises.
China has obtained the product quality of the national inspection-free cold beverage enterprises.
China's introduction of equity incentive mechanism of private cold drink enterprises.
Cold Drink Enterprises Successfully Held Product Launch Conference in the Great Hall of the People
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