Deshi Group gloriously participated in the 5th China International Import Expo to create an open and prosperous future.

On November 5-10, 2022, the Fifth China International Import Expo kicked off at the Shanghai International Convention and Exhibition Center. President Xi Jinping attended the opening ceremony of the Fifth China International Import Expo in Shanghai by video and delivered a speech entitled "Creating a Bright Future for Openness and Prosperity. A total of 145 countries, regions and international organizations participated in the exhibition. Deshi Group was invited to participate in the exhibition with the Imperial Palace Wenchuang Ice Cream, the Great Song Red Sugar Gourd and the new Hawthorn Cake.

The "Wenchuang Ice Cream" jointly produced by Deshi Group and Wenchuang of Shenyang Imperial Palace is based on the images of the Great Political Hall of Shenyang Imperial Palace, Phoenix Building, Qianlong Imperial Pen, Ziqi Donglai and Eight Banners. "Phoenix Building" is the tallest building in Shengjing City in the Qing Dynasty. The plaque "Purple Qi Coming from the East" is the title of Qianlong Imperial Pen, and "Zhenghongqi Armor" is the clothing of Zhongzheng Hongqi soldiers in the Eight Banners of the Qing Dynasty. The distinctive Shenyang Imperial Palace IP ice cream combines Shenyang Imperial Palace architecture, cultural relics and cold drinks skillfully, giving ice cream a deeper cultural connotation and opening up a new highland for Chinese cultural and creative ice cream. It has been exported to Canada, Australia, Malaysia and other countries, which not only represents Shenyang's cultural and creative products going abroad, but also becomes the national museum cultural and creative ice cream going international.

Provincial and municipal leaders at all levels visited Deshi's booth and praised Deshi Wenchuang ice cream, Dasong brown sugar gourd and new hawthorn cake. It is said that Deshi products meet the diversified needs of the market, with the dual blessing of high appearance and real high quality, highly affirming the research and development and innovation of Deshi products, and let us see the bright prospects of the ice cream industry in the future.

As a leading enterprise in the private cold drink industry, Deshi Group has participated in the Expo for three consecutive years. Compared with previous years, the Dasonghong brand exhibited this year is very representative. The Great Song Dynasty originated from the Southern Song Dynasty and spread to Shengjing. With the brand intention of "inheriting the ancient style of the Southern Song Dynasty and carrying forward the food culture", Deshi Group has passed on for thousands of years, registered the trademark of "Great Song Red" and launched the series of "Great Song Red" candied haws. From the era of traditional handmade sugar gourd to the era of modern industrial manufacturing, Deshi has made traditional Chinese cuisine enter thousands of households and streets.

In 2022, De's deep cultivation of hawthorn products market, cold drinks and hawthorn cake products boldly double cross-border, creating a new category of [cold fresh hawthorn cake]. Different from the traditional hawthorn cake, big song red cold fresh hawthorn cake does not contain preservatives, frozen more fresh. Products are sold all the year round, with huge flow, supplementary cold drink off-season frozen products sales, increase off-season channel profitability, market potential and profit space is huge.

Rich and very characteristic products, to attract people to stop, ask and cooperation. The staff at the meeting actively explained, introduced, tasted, introduced and tasted for the audience. Many dealers directly inquired, communicated and followed up the company's negotiation matters at the booth. Deshi Group sincerely invites new and old friends to come and look forward to more dimensional, deeper and all-round cooperation with your products after the meeting. Deshi Group will continue to work hard to become China's leading cold drink service provider as the goal, so that Deshi's super IP will become more and more full and dynamic, and create more, fuller and more innovative new products. Help the vigorous development of China's economy and China's ice cream industry.